Our Mission
I started this charitable business because I saw a gap in the industry. While many sell pet gear to maximise margins, I believe that if we are profiting from our love for animals, the animals themselves should be the ones who benefit most.
We aren’t just a pet brand; we are circle of support for the vulnerable. When you purchase from our collection - which are currently patterns inspired by the very land that took me (and all of these wonderful animals) in - you are making a direct impact.
You Lead the Way:
For every product purchased, $5 is donated to a New Zealand animal charity for your choice via our checkout menu.
On-the-Ground Care:
The remaining profits are dedicated to the “forgotten” ones. Providing food, shelter and medical care for local stray cat colonies, training rescue dogs to increase their likelihood of adoption as well as supporting the rescue organisations that work tirelessly alongside me.
You Lead the Way:
For every product purchased, $5 is donated to a New Zealand animal charity for your choice via our checkout menu.
On-the-Ground Care:
The remaining profits are dedicated to the “forgotten” ones. Providing food, shelter and medical care for local stray cat colonies, training rescue dogs to increase their likelihood of adoption as well as supporting the rescue organisations that work tirelessly alongside me.